We were invited to a free event, received product and were compensated by Etnies. All opinions and experiences are solely (haha, get it?) ours.
Last week some of the Rockin’ Boys were invited to Etnies headquarters to learn about the company and their shoe-designing process, as well as put the shoes to the test at the Etnies Skatepark with the one and only Ryan Sheckler. The day started off with a brief history behind the company from Etnies Founder and CEO, Pierre Andre Senizergues. Etnies was founded in 1986, and they launched their first shoe in 1987. It was called the Natas – as in pro skateboarder Natas Kaupas, who signed the very first contract with the company. Throughout the lobby of their headquarters you’ll see the evolution of Etnies throughout the years, and get a glimpse of some of the great pro skateboarders they’ve worked with. There is a lot of thought that goes into the shoe-designing process. Etnies shoes are made to withstand the beating that they go through on the feet on some of the world’s most hardcore skaters and BMX bikers. Naturally, those rough and tough shoes are also perfect for withstanding the beating that kids put their shoes through, and the company has been expanding into smaller sizes. In addition to being able to withstand the typical abuse that kids’ shoes go through, the new Etnies Kids shoes are also adjustable. Each pair has an extra insole so that when the shoes get too tight, you can pull it out and have a little more growing room. You can tell these shoes have been carefully thought out by actual parents! There’s definitely a lot that goes into the design process and all the kids were excited to get hands on and create their dream shoe. After everyone’s creations were finished, it was time for some action at the skatepark. The Etnies Skatepark in Lake Forest is the largest free skatepark in California. (All skaters do need an ID card, which is completely free to residents, and just a $5 fee for anyone else.) Not only did the lucky kids get some skate lessons, everyone got a chance to hang with Ryan Sheckler, who has been sponsored by Etnies for the past 15 years. Not only is he an awesome skateboarder, but he’s a great role model for young kids to look up to. He was quite popular around the park and made sure to give a little bit of his time to each kid. It was a pretty awesome day for all of the Rockin’ Boys. We’re stoked to share a little bit of the awesomeness with our reader via an amazing giveaway from Etnies! Click the picture below to go to the entry form and see the details. If you need to get your hands on some kids shoes ASAP, use the code ETNIESKIDS4U and get 25% off Kids products (excluding sale) through August. Good luck! click here to enter $250 Shopping Spree giveaway